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The edition of WHITE Milan, which opens on September 19 promises to be particularly relevant....
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2020-02-17 16:53:52
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Moda in its maximum expression

The edition of WHITE Milan, which opens on September 19 promises to be particularly relevant. The reasons are many: many projects involving exhibitors, buyers and media partners, high quality exhibiting companies, large number of designers, and focus on sustainability, a topic more compelling for the fashion industry.
stands as the reference platform for womenswear With 4% more exposed firms over the last edition, and an area of ​​23,000 square meters, the exhibition, sponsored by the City of Milan, the topical, with the support of the Ministry of Economic Development (MISE) and ICE - Agency, and the partnership with Confartigianato Companies. Thanks to the relentless work of international scouting, WHITE allows buyers to find brands and new products and trendy as Gayeon Lee, Barragan, Nashe, Agarw-ud, Filles a pope, from China, YOUPPIE !, Damowang, Selah, Pingsi Zhou and AMNUE. Among the highlights are the names of Laura Aparicio caliber, Ancient Greek Sandals, Yuliya Magdych, Agua de Coco por Liana Thomaz. These are flanked label as Pipatchara, Base Mark, Lu Ren Cashmere, Estebanot, Stella Tures. Among the important confirmations are Faliero Sarti, Transit Par-Such, Pierre-Louis Mascia, Robert Hill, Sofie D'Hoore, Attic and Barn, OOF, Salvatore Santoro, Rundholz Black Label and Dip.
these assets are added the Special designated by the Salon. As Special Guest was chosen Muné, the Japanese designer brand Munenori Uemuro, characterized by a perfect balance between uniqueness and simplicity, in which the female folklore combines with vintage accents drawn from the male workwear. Boyish, Californian brand womenswear mirror of a forward-looking, was appointed Special Project of the Show, with its modern design and sustainable production committed to the use of careful practical environment for the development of its models. Special Designer will instead nana-nana, Japanese brand essential design which is distinguished by an attitude to the style of everyday accessories and careful selection of materials used, which also present an installation touring, the Akira Art Wall Project .
In addition, today's buyers and end buyers tend to opt for words like sustainability and responsibility, and to look for craftsman-like products, WHITE brings up small and medium enterprises that already by their shape enclose a concept of ethics and social, and are themselves sustainable. They are the backbone and plug production in our country, and WHITE want to present them to make them appreciate the general public that usually flows at the show.
The advance of the opening to Thursday 19 (instead of the usual Friday) was chosen to allow WHITE to have a strategic fit in with the timetable of Milan Fashion Week and other events industry , allowing exhibitors to benefit from the presence of international operators converged in Milan for the start of Fashion Week. Another step that reinforces the centrality of the Show, and confirms WHITE and Tortona Fashion District as a dynamic, vital hub in the Milan fashion week.
Of course there will also Kalliope house, with handmade products 100% made in Italy in its own dedicated laboratory. What better event to bring the Sicilian declination of fashion to the international public? Follow us and you may be surprised!

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